Mercedes-Benz wanted to celebrate Singapore’s 60th anniversary with a one-of-a-kind Mercedes-Maybach S 680. They collaborated with us to define the launch and elevate the already exquisite car for this incredible occasion.
My team and I developed the concept, “Welcome to your vision of the future”, championing the visionary excellence of both Singapore and Mercedes-Maybach in unison. From this platform, we birthed the edition name, the laser-engraved artwork on the dashboard, and the narrative tone for the rest of the campaign — spanning a video series, photography, web pages, social media, paid media, and CRM.
I relished the chance to write and oversee all aspects of this campaign; my own ode to both country and brand.
My team and I developed the concept, “Welcome to your vision of the future”, championing the visionary excellence of both Singapore and Mercedes-Maybach in unison. From this platform, we birthed the edition name, the laser-engraved artwork on the dashboard, and the narrative tone for the rest of the campaign — spanning a video series, photography, web pages, social media, paid media, and CRM.
I relished the chance to write and oversee all aspects of this campaign; my own ode to both country and brand.
Client: Mercedes-Benz Singapore
Agency: RAPP Southeast Asia
Production House: Cutscene